University : Nomen Conference

this morning was a good morning.

NOMEN- mister Marcel Botton, talking about his enterprise.

10h30- mister Botton (he created Nomen) starts his speech about his firm and all the great things that they do
10h35- continues his discussion with the 'internationalization of Nomen'; they are basically everywhere: UK, Germany, Italy, Spain, the USA, the Baltic countries, Sweden, Japan, Finland. That's what I call a multinational company.
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after all that, I get soaked up and listen carefully to the 'recruitment process'. ( I was thinking 'oh, I need to do this, I need to!'-- not because I like interviews, but because I am so interested in the branding and marketing industry....)
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11h20- he talks about the actual creation of a 'name'-- linguistics, history, law, culture, so many aspects!
11h 40- next step: 'you give the name a visual identity' ( i mean, what would happen if coca cola would erase its tag/ logo? or mc'do?...)
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Now that the 2 hours are almost over I will have to 'be a man' in order to speak to mister Botton.
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ok, close....here I go....yey. It was not that difficult.

Merci beaucoup et au revoir.

(deep down, I hope: 'a la prochaine')